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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the India availability of Ray-Ban Meta Gen 3, priced from INR 44,300, and previews audio glasses and the Muse AI assistant; some rollout details are not yet specified.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, linking the eyewear brand’s local campaign to its AI glasses as the company launches Ray-Ban Meta Gen 3 in India. Meta says the new glasses are available through its websites and retail partners, with prices starting at INR 44,300.
The announcement combines Singh’s appointment with product updates for Meta’s AI glasses business in India. Meta described the partnership as a new chapter for Ray-Ban in the country and said Singh has worked with Meta on multiple collaborations over the years. It did not disclose the length or financial terms of the ambassador agreement.
Meta says Gen 3 comes in 27 frame-and-lens combinations across Aviator, Zena and Wayfarer styles. The company lists up to nine hours of battery life, a customizable action button for quick access to Meta AI, a 12-megapixel camera and 3K Ultra HD video recording. It also says a six-microphone array reduces background noise by more than 90%; these are company-provided product specifications, not independently assessed findings.
The glasses are listed for sale at meta.com, in.rayban.com and through consumer electronics, optical and eyewear retailers in India. Meta says the Gen 3 range starts at INR 44,300. The company also announced Ray-Ban Meta Audio glasses and a planned Muse assistant feature, but described both as forthcoming rather than currently available in India.
A Celebrity Partnership Meets AI Eyewear
Singh’s appointment gives Ray-Ban and Meta a high-profile Indian representative at the same time Meta is expanding the product range and availability of its AI glasses. The pairing puts two parts of the announcement together: marketing through a widely known actor and a product pitch centered on hands-free audio, photography and access to an AI assistant.
For shoppers, the immediate practical news is the stated availability and starting price of Gen 3. The other details point to what Meta is trying to build around the frames: a device for calls, music, photos and AI queries, with software updates and additional experiences expected over time. Whether that mix appeals to buyers will depend on factors the announcement does not establish, including their experience using the features, local demand and the value they place on wearable AI compared with a phone.
The India launch also gives the company a platform to promote its broader glasses ecosystem in a market where it sells through both online and retail channels. Meta’s description of benefits such as helping users manage a calendar or build healthy habits is promotional; the announcement does not provide evidence that the glasses produce those outcomes.
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What Meta Announced Alongside Singh
Meta presented the appointment as part of a wider set of updates, rather than as a standalone celebrity endorsement. Singh said he connected with Ray-Ban’s emphasis on individuality and described the combination of its styles with Ray-Ban Meta technology as a natural fit. The company likewise framed the glasses as technology intended to sit within everyday eyewear.
Gen 3’s listed designs include the new Zena cat-eye style and a limited-edition Aviator in a vintage-inspired colorway marking the Aviator’s 90th anniversary, according to Meta. The company says the generation is slimmer and more comfortable than its predecessor, and adds professional-adjustable temple tips. It also says an indicator LED helps alert people nearby when the wearer is taking photos or video.
Meta separately described Audio glasses weighing 43 grams, with adjustable or swappable nose pads and up to 12 hours of use on one charge, plus up to 48 additional hours from the charging case. These specifications and the stated timing are from Meta’s announcement. The company says Muse will come to its AI glasses in the coming months, with hands-free activation and the ability to respond to what the wearer is looking at.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh, in Meta’s announcement
AI glasses with camera and microphone
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Availability and Feature Rollout Details
Meta has not given a date for the arrival of Ray-Ban Meta Audio glasses in India, beyond saying they are coming soon. It also has not specified when Muse will reach users, which countries will receive it first, or whether every announced function will be available in India at launch. The company’s wording places Muse’s arrival in the coming months, without a specific date.
The announcement does not provide the agreement’s duration or financial terms, nor does it give details about the scale of Singh’s campaign. It also does not set out independent testing of the battery, camera, sound or noise-reduction claims. The cited prices and features should be understood as Meta’s announced specifications; taxes, retailer stock and availability of individual frame combinations may vary.
Meta says the glasses include an indicator light when recording, but the announcement does not explain how users can manage every privacy setting or how data from AI interactions is handled in each use case. Those product and privacy details may matter to prospective buyers, particularly when the glasses are used around other people.
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Retail Sales and AI Updates Ahead
Ray-Ban Meta Gen 3 is the product readers can look for now through the sales channels Meta named: meta.com, in.rayban.com and participating consumer electronics, optical and eyewear retailers in India. Buyers will need to check with retailers for current stock, exact configurations and final prices.
Meta says it plans to bring Muse to its AI glasses in the coming months and describes Ray-Ban Meta Audio as coming soon. The company has not published firm India release dates for either. Further product information, availability and any campaign activity featuring Singh will be needed to clarify how the partnership and the announced features develop.
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Key Questions
What is Ranveer Singh’s new role?
Meta says Singh has become the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. It has not disclosed the length or financial terms of the agreement.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta lists a starting price of INR 44,300. The final price may depend on the retailer and selected frame-and-lens combination.
What features does Gen 3 add?
Meta lists up to nine hours of battery life, a customizable action button, a 12-megapixel camera and 3K Ultra HD video recording. The company also says the range includes 27 combinations across Aviator, Zena and Wayfarer styles.
Are Ray-Ban Meta Audio and Muse available in India now?
Meta describes Ray-Ban Meta Audio as coming soon and says Muse will reach its AI glasses in the coming months. It has not announced specific India release dates for either.
Where can shoppers buy Gen 3 in India?
Meta names meta.com, in.rayban.com and consumer electronics, optical and eyewear retailers in India as sales channels. Retailers can confirm local stock and available models.
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